Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece, Neuromarketing Threat Seems Quaint in Today’s Ad Landscape.
Crain describes the EthicMark ad competition and the group’s fears about neuromarketing. The EthicMark awards don’t recognize brilliant creativity or stellar sales results, but rather admit only advertisers who don’t use “subliminal messages, brain science, MRIs or endocrinology as tools to manipulate [consumers] for marketing purposes.”
