The Ethics of Ethics
by: Jonathan Salem BaskinConsumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review.The...
View ArticleDoes Being Ethical Pay?
by: Jennifer RiceI just ran across an article in WSJ that answered the question,"How much are consumers willing to pay for ethically produced goods?" These statistics are only among coffee drinkers...
View ArticleBuilding the Ethical Reputation: Strategic CSR in Hospitality
by: Jennifer RiceDear reader: this is a white-paper draft, and I’d love your comments (especially if I’m missing anything major in the audit framework) before publishing. read more
View ArticleFive Strategies for Building Your Ethical Brand
by: Jennifer RiceThere’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts...
View ArticleAre We Free to Pollute the Atmosphere? Climate Change, Wealth and Liberty -...
by: Michael HoexterIn Part 1 of this post I summarized US and worldwide efforts to create legal standards to limit GHG emissions and described the political opposition to these efforts as based on a...
View ArticleManufacturing Truth
by: Jonathan Salem BaskinThe Scientist magazine reported last week that pharma giant Merck had invented its own peer review medical journal in order to better hype its products; of 29 articles, almost...
View ArticleEthics in Viral Marketing
It really bothers me when news like this shows us that people still don't quite understand what viral marketing is and what it is not. One might say a publicity stunt is not viral marketing. That...
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Jennifer Rice
Occupation: Principal and Chief StrategistOrganisation: Fruitful StrategyProfileread more
View ArticleMy 10 Top Tips for Social Media Success in Businesses in 2010
note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say...
View ArticleGuard Your Reptilian Brain!
Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled...
View ArticleAn Advertising Reformation?
I may be looking too hard for hopeful signs but I think we may be at the threshold of a reformation in advertising, which will mean larger changes in the communications world overall. Here are two of...
View ArticleEthical WOM?
"Ethics are the bedrock of WOMMA," starts the web page promoting the Word of Mouth Marketing Association's contest to choose the most ethical word-of-mouth, or "WOM" marketing campaigns. I can't help...
View ArticleIt's the Product, Stupid
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways....
View ArticleIs it Ethical to Eat Faux Meat?
Would you eat a thick, juicy steak? What if it were grown in a lab and printed using new 3D printing techniques originally developed to grow regenerative tissue for medical purposes? Thanks to new...
View ArticleEvgeny Morozov and why we should beware the prophets of technological utopianism
by: Chris Holmesread more
View ArticleAdAge Challenges the Tinfoil Hats
Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece,...
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